IEEE: Reimagining the web presence of UCSD's professional engineering organization.
Overview
IEEE @ UCSD's website falls short in a clear identification of the organization’s interactive passion for electrical engineering activities.
I worked closely with 3 other designers and our client to develop a new identity system that freshens up its outdated presence while upholding its original ethos of being an inclusive, fun engineering-focused club.
Role
UI/UX Designer
Visual Designer
User Researcher
Duration
2023, 10 weeks
･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆･˳ .
Members are not enticed to join engineering activities when the website showcases only basic information.
Previously, the website's content lacked information and instructions about the ways to get involved. The absence of a clear call to action and brand identity hindered active engagement, prompting a strategic revamp to establish a compelling digital presence.
The new responsive website incorporates a more playful brand identity and streamlines registration processes.
High contrast colors and engaging visuals to motivate member involvement.
Comprehensive and accessible subpages to educate about continuous hands-on opportunities.
Desktop: Events
Mobile: Events
Desktop: Projects
Mobile: Projects
To understand the current landscape, we researched what the website does well and poorly in context of team needs.
We interviewed 2 club officers on 3 overarching themes: website content and design, users, and current website evaluation. After gathering information, we devised a priority list of the direction and essential features necessary to execute their idea of the ideal website.
This page is still in progress. Please come back later!
IEEE: Reimagining the web presence of UCSD's professional engineering organization.
Overview
IEEE @ UCSD's website falls short in a clear identification of the organization’s interactive passion for electrical engineering activities.
I worked closely with 3 other designers and our client to develop a new identity system that freshens up its outdated presence while upholding its original ethos of being an inclusive, fun engineering-focused club.
Role
UI/UX Designer
Visual Designer
User Researcher
Duration
2023, 10 weeks
･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆･˳ .
Members are not enticed to join engineering activities when the website showcases only basic information.
Previously, the website's content lacked information and instructions about the ways to get involved. The absence of a clear call to action and brand identity hindered active engagement, prompting a strategic revamp to establish a compelling digital presence.
The new responsive website incorporates a more playful brand identity and streamlines registration processes.
High contrast colors and engaging visuals to motivate member involvement.
Comprehensive and accessible subpages to educate about continuous hands-on opportunities.
Desktop: Events
Mobile: Events
Desktop: Projects
Mobile: Projects
To understand the current landscape, we researched what the website does well and poorly in context of team needs.
We interviewed 2 club officers on 3 overarching themes: website content and design, users, and current website evaluation. After gathering information, we devised a priority list of the direction and essential features necessary to execute their idea of the ideal website.
This page is still in progress. Please come back later!
IEEE: Reimagining the web presence of UCSD's professional engineering organization.
Overview
IEEE @ UCSD's website falls short in a clear identification of the organization’s interactive passion for electrical engineering activities.
I worked closely with 3 other designers and our client to develop a new identity system that freshens up its outdated presence while upholding its original ethos of being an inclusive, fun engineering-focused club.
Role
UI/UX Designer
Visual Designer
User Researcher
Duration
2023, 10 weeks
･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆ .˳⁺⁎˚ ⋆･˳ . ⋆･˳ .
Members are not enticed to join engineering activities when the website showcases only basic information.
Previously, the website's content lacked information and instructions about the ways to get involved. The absence of a clear call to action and brand identity hindered active engagement, prompting a strategic revamp to establish a compelling digital presence.
The new responsive website incorporates a more playful brand identity and streamlines registration processes.
High contrast colors and engaging visuals to motivate member involvement.
Comprehensive and accessible subpages to educate about continuous hands-on opportunities.
Desktop: Events
Mobile: Events
Desktop: Projects
Mobile: Projects
To understand the current landscape, we researched what the website does well and poorly in context of team needs.
We interviewed 2 club officers on 3 overarching themes: website content and design, users, and current website evaluation. After gathering information, we devised a priority list of the direction and essential features necessary to execute their idea of the ideal website.
This page is still in progress. Please come back later!